Do you know why Apple fans stand in the queue over night like this:
It’s called demand generation by limiting supply. People die to have something that is limited in supply…. the psychology of it…
The reason why Apple limits their supply when a new iPhone gets released… People feel proud to have the first lot phones, and the others queue up to buy…
Not because Apple can’t produce enough to address demand, it’s because Apple wants it so. And they train people to observe this as a ritual, they release a new iPhone every year around the same date. They build the anticipation for the whole year.
Really clever marketing! How can you do it for your business? Discuss…